Technigally

SEO

SEO means Search Enginee Optimization. It is the way to get the traffic on website from Search Enginee and it is the technique to make visible our website on search enginee like Google, Yahoo. By implementing certain SEO techniques to help the website rank as high as possible on search engine result pages (SERPs). SEO mainly performs in two ways.

Types of SEO:

  • On-Page SEO
  • Off-Page SEO
On-Page Search Enginee Optimization:

The On-Page SEO performs only on our websites, for applying tis type of seo we have to use proper "keywords" in meta tag. It includes providing good content, good keywords, putting keywords on correct places, giving appropriate title to every page, etc.

Main Aspects of On-Page SEO:

  • Page Titles
  • Meta Tags
  • Meta Descriptions
  • URL Structure
  • Body Tags(H1,H2,H3,..,H6)
  • Keyword Density
  • Internal Linking

A Brief Description of above points:
  • Page Titles: Your page titles are one of the most important SEO factors on the site. Each of the pages and posts should have its oun unique title, which includes the main keywords for that page.

  • Meta Tags: For each of your pages, you can include a set of keywords in the form of meta tags. These keywords should relevant of the page content.

  • Meta Descriptions: Meta Descriptions in the webpage is very important. Many people forget to include these meta description in the webpages. These descriptions are an important place to include relevant keywords for the page content, as these are used within the search results when our page will listed.

  • URL Structure: By including search engine friendly URLs to website for each of your pages is highly recommended, as these bring better crawling. Shorter URLs seem to perform better in search engine results, however that is not the only factor. URLs that include targeted keywords, also perform better. The location of these keywords can also be a major influence.
    For Example:
    yohyoh.com/movierating would perform better than yohyoh.com/345/433/movierating.

  • Body Tags(H1,H2,H3,..,H6): The header tags that range from H1 to H6 and they are part of the HTML code. The H1 tag should only be used once on a page, as it is considered as the most important by Google. Therefore it should contain the important keywords and reveal the focus of the page.

  • Keyword Density: In the website including relevant keywords throughout your content is very important and try not to excessively repeat and overuse of keywords. This can lead to your site being banned from search engines. This way, you are still writing about the same thing, without risk of being banned.

  • Internal Linking: Placing links to the other website pages, is a great way of improving your site and used properly, internal links can be a useful weapon in the SEO. Not only does it make it much easier for your visitors to navigate around the site and find all of the content in the website, but it also ensures that the site gets properly crawled allowing the search engines to find all of the website pages. It also helps to build the relevancy of a page to relevant keywords and phrases.

Off-Page Search Enginee Optimization:

The Off-Page SEO fetch traffic from other websites or from social networking sites. These all process was perfromed by submitting links. Create link of our website on other websites and share our website link on social media like facebook, twitter etc.

Some Activities for off-page SEO:
  • PDF Submission
  • PPT Submission
  • Link Exchange
  • Video Submission
  • Blog Submission
  • Guest Posting
  • Classified Submission
  • Bookmarking
  • Image Submission
  • Forums Submission
  • Search Engine Submission
  • Directory Submission

Top place to put keyword:

  • Keywords in the <title></title> tag.
  • Keywords in the <meta name="description">
  • Keywords in the <meta name="keywords">
  • Keywords in <h1> or other headline tags.
  • Keywords in the a <href="http://yourcomapany.com"> keywords </a> link tags.
  • Keywords in the body copy.
  • Keywords in alt tags
  • Keywords in comments tag.
  • Keywords contained in the URL or site address, e.g., "http://www.technigally.com/SEO"

Reduce the page load time:

1.Check the current speed of your website: We have some free resources that can be used for evaluating the website's speed:

2.Optimizing the image size in the webstie: Resizing and optimizing of images is one of the easiest way to decrease the size of the webpage. Images consume a lot of bandwidth which in turn impacts loading time of the webpage. Resizing of our website's images in HTML is not sufficient, as it only changes the appearance not its actual size and their in the internet having many external picture editor tools can be resize the image. We can make use of image optimization tools which decreases the images size without losing of image quality.

3.Switch off the plugins you won't use: Using too many plugins to your site can slowdown your website, so it is an advice to choose your plugins carefully and apply only those which are needed for your website.

4.Minify HTML, javascript and css: Minification is all about removing all unnecessary characters from code. so, it is useful to reduce the page load time. When code is minified, all the unneeded white space characters (space, newline & tab) and comments are removed. In the internet some free minifying tools are avaliabale. We can refer that.

Avoiding the Copyright Content:

Copyright is nothing but it is an ownership on the content that makes any thing as a private properties not public. Whenever people used to copy any data or content from other sites which is copyright content google or other search enginees easily find this, so do not waste the time on copy and paste. Write a own content in the blog. These days google use google panda which is easy identify whenever the copy data or content from the other sites. This will be harmful to your sites or blogs. By doing this your page rank will going to decrease if you use blogger then banned or block your blogger account.

Will not get Adsense Approval:
Adsense nerver give approval of that sites which have mostly copied and images from the other sites.
If we write the original, unique and valuable content in the blog then their more possibilities to get all other things like more earning, good traffic, high page ranks etc.

Canonical Issue:

The Canonical Issue comes when 301 redirects are not working properly. That the site can be accessed by search engines from serveral different URLs. That means the search engines can potentially index your site under different URLs, means that it will look like a site of duplicated content.

By Removing Canonical Issue:

TO remove this problem have to redirect all urls on the single url. some of the method to solve this problem is .htaccess File

Creating SEO-Friendly URLs:

we need to have clear and concise SEO-friendly URLs that include keywords to draw more traffic from search engines. The keywords in the URL are used as a ranking factor. Not to mention, that URLs need to be as short and to the point as possible for internet users to remember them easily and understand where a link is taking them.

.htaccess File:

using .htaccess file we can easily redirect user from one url to other url easily. Also we can direct urls to other url without changing url in browser windows.

What is Black Hat SEO:

Black hat SEO refers the techniques and strategies used to get the higher search ranking, and breaking search enginee rules. Black hat SEO is more frequently used by those who are looking for a quick financial return on their website, rather than a long-term investment on their website. Black hat SEO can possibly result in your website being banned from a search enginee, however since the focus is usually on quick high return business models, most experts who use this Black Hat SEO Technique considers being banned from search engines. It is somewhat irrelevant risk.

SWOT Analysis of a Website:

SWOT stands for Strenths, Weaknesses, Opportunities and Threats. SWOT analysis is the inside. It is used at the time of website building. SWOT is able to increase the search enginee optimization. In SWOT analysis having keyword discovery process.

Keyword Research for SEO

Keyword Research, its a process to find the valuable keywords for the website. suppose if you have food ordering website then you need to find the keywords that is related to food.

Crawling in SEO:

Crawler, its a program used by the search engines that is to collect the data from the internet. when a crawler visits a website it takes the entire website content and it stores in a databank. It aslo stores the external and the internal links from the website. In the later point by the crawler that get the links, which is how it moves from one website to the next. By this process the crawler captures and indexes every website that has links to at least one other website.

Indexing in SEO:

Indexing is the process of creating the index for all the fetched web pages data and keeping that data into a huge database where it can able to retrieve later. It contains information about all the websites that the search engines can able to find.

Ranking:

Google uses 200+ Algorithms to rank the pages in the internet. In that algorithms, few use on the ON Page ranking factor, few are using for Offline Page ranking factor and few are specially designed for the content related queries.

These 200+ algorithms are giving some output and finally it checks the content weight and then google shorts out the search results in the web, based on highest and the lowest ranking of the websites. All these processes, google do very super fast(it happens fraction of seconds).